January 13, 2015
It’s time to show some numbers. It’s time for some thoughts. It’s time for a recapitulation.
- A Story About Clones PAID – Sales
- A Story About Clones FREE – Installs
- Browser Version – Gamejolt vs. Kongregate
- Amazon’s Apps – Developer Select
- RevMob vs. Chartboost
Additional read: Discussion on reddit /r/gamedev/
1 – A Story About Clones PAID – Sales (August 2014 – January 2015)
Price: ~$1,99 | Since January 2015: ~$0,99
Appstore: 12 | Playstore: 16 | Windows Phone: 1 | Amazon: 1
1.A – Appstore Sales
1.B – Playstore Sales
2 – A Story About Clones FREE – Installs (October 2014 – January 2015)
In October 2014 I released the free version of the game.
Appstore: 424 | Playstore: 112
2.A – Appstore Installs
That’s crazy! What a spike! I had high hopes when I saw that and I didn’t expect that the downloads go back to zero so quickly and abrupt.
2.B – Playstore Installs
In contrast to the Appstore it had not many downloads on the release day but do you see that spike in November?! That’s because androidpolice.com featured the game as WTF game of the week 🙂
2.C – Press
And yes, I wrote to the press. I sent out about 60 mails to inform gaming sites about my game. I got a hand full of responses (from which some suggested to pay for a review) and three features (androidpolice and two reviews from German sites) that I list on the game’s website astoryaboutclones.com.
2.D – Comparison with my old game
Whaa?! Why are the people still downloading my old game? The game that’s almost a rip-off of Flappy Bird. The game that has no personality at all.
I want them to play the successor, my new game. I want them to play the story mode. I want them to laugh about the jokes I put in there. I want them to enjoy the visuals and the different gameplay styles…! And the music I made.
Maybe it’s because they want smaller games with one simple mechanic. Maybe it’s because A Story About Clones is too weird, too unpolished, too offbeat. Maybe the description isn’t good. Or they simply don’t know about it while Urban Bird Flip 3D got some attention as an entry to the Flappy Jam.
3 – Browser Version – Gamejolt vs. Kongregate
I also released a browser version of A Story About Clones. I put it on Gamejolt and also on Kongregate. What I find interesting when comparing the receptions of my game from both sites is that they seem to have completely different audiences.
Overall Rating: 4.5/5 (8 ratings)
Overall Rating: 1.86/5 (N/A)
That are not enough plays to draw a conclusion from but I think that Gamejolt is the better place for indie developers to find an audience that is interested in weird and experimental games.
4 – Amazon’s Apps – Developer Select
A Story About Clones qualified for Amazon’s Developer Select program.
In order to get the game qualified it has to meet certain requirements like GameCircle integration, device compatibility and HD optimization.
The Developer Select Benefits:
- 500k free mobile ad impressions
- Premium Amazon Appstore placement
- Coins rewards for customers who download your app
- Credit towards AWS services
500k ad impressions. Sounds like a good thing, right?! Premium placement! I want that! People will see my game and they will buy it!
Amazon started the campaign for my game on January 1st and it will run the whole month. To get some people to buy it I set up a second campaign for the same time frame. A price drop from $1.92 to $0.99. I named it Urban Price Drop Deluxe 🙂
Now its January 13, and I still sold only one copy.
500k impressions… What kind of impression?
Is this is an impression?
____ ____ ____ ____ ____ ____ ____ | | | | | | | | | | | | | | |____| |____| |____| |____| |____| |____| |____| ____ ____ ____ ____ ____ ____ ____ | | | | | | | | | | | | | | |____| |____| |____| |____| |____| |____| |____| ____ ____ ____ ____ ____ ____ ____ | | | | | | | | | | | | | | |____| |____| |____| |____| |____| |____| |____| ____ ____ ____ ____ ____ ____ ____ | | | | | | | | | | | | | | |____| |____| |____| |____| |____| |____| |____| ____ ____ ____ ____ ____ ____ ____ | | | | | | | | | | | | | | |____| |____| |____| |____| |____| |____| |____| ____ ____ ____ ____ ____ ____ ____ | | | | | | | | | my | | | | | |____| |____| |____| |____| |game| |____| |____| ____ ____ ____ ____ ____ ____ ____ | | | | | | | | | | | | | | |____| |____| |____| |____| |____| |____| |____|
Developer Select Campaign metrics:
(January 1st – January 13th)
- 240,419 Total Impressions
- 1,433 Total Clicks
- 0.596% Click-through Rate
5 – RevMob vs. Chartboost
With my first Android game (Urban Bird Flip 3D) I tried out RevMob to make some revenue.
On October 22, I switched to Chartboost to see how that would change my revenue.
Chartboost (10/14/2014 – now): $4.62
RevMob (02/22/2014 – 10/14/2014): $10.56
Most of the days Urban Bird Flip 3D makes no revenue with Chartboost but a few people installed the advertised apps and that converts to significantly more money than only an impression or a click on it. With RevMob I never had installs. I guess the ads Chartboost delivers to the users are more appealing to them. That’s why I’ll use Chartboost for my next game.
If you want to play A Story About Clones check out the game’s website.