A Story About Clones – A Recap (Sales, Installs, Revenue, Press)

January 13, 2015

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A Story About Clones header

A Story About Clones – the first game that I released as a self-employed (→ I’m self-employed since May 2014. Why? Read about it in this blog post: The beginning of …)

It’s time to show some numbers. It’s time for some thoughts. It’s time for a recapitulation.


  1. A Story About Clones PAID – Sales
    1. Appstore Sales
    2. Playstore Sales
  2. A Story About Clones FREE – Installs
    1. AppStore Installs
    2. Playstore Installs
    3. Press
    4. Comparison with my old game |  Thoughts
  3. Browser Version – Gamejolt vs. Kongregate
  4. Amazon’s Apps  – Developer Select
  5. RevMob vs. Chartboost

Additional read: Discussion on reddit /r/gamedev/


1 – A Story About Clones PAID – Sales (August 2014 – January 2015)

Price: ~$1,99  |  Since January 2015: ~$0,99
Appstore: 12  |  Playstore: 16  |  Windows Phone: 1  |  Amazon: 1

1.A – Appstore Sales

Appstore - A Story About Clones - Sales

Appstore – A Story About Clones – Sales

1.B – Playstore Sales

Playstore - A Story About Clones - Sales

Playstore – A Story About Clones – Sales

 


2 – A Story About Clones FREE – Installs (October 2014 – January 2015)

In October 2014 I released the free version of the game.

Price: 0,00$
Appstore: 424 |  Playstore: 112

2.A – Appstore Installs

Appstore - A Story About Clones FREE - Installs

Appstore – A Story About Clones FREE – Installs

That’s crazy! What a spike! I had high hopes when I saw that and I didn’t expect that the downloads go back to zero so quickly and abrupt.

2.B – Playstore Installs

Playstore - A Story About Clones FREE - Installs

Playstore – A Story About Clones FREE – Installs

In contrast to the Appstore it had not many downloads on the release day but do you see that spike in November?! That’s because androidpolice.com featured the game as WTF game of the week 🙂

2.C – Press

And yes, I wrote to the press. I sent out about 60 mails to inform gaming sites about my game. I got a hand full of responses (from which some suggested to pay for a review) and three features (androidpolice and two reviews from German sites) that I list on the game’s website astoryaboutclones.com.

2.D – Comparison with my old game

Now look at my Flappy Jam entry Urban Bird Flip 3D (October 2014 – January 2015):
Installs: 1014

Playstore - Urban Bird Flip 3D - Installs

Playstore – Urban Bird Flip 3D – Installs

Whaa?! Why are the people still downloading my old game? The game that’s almost a rip-off of Flappy Bird. The game that has no personality at all.

I want them to play the successor, my new game. I want them to play the story mode. I want them to laugh about the jokes I put in there. I want them to enjoy the visuals and the different gameplay styles…! And the music I made.
Maybe it’s because they want smaller games with one simple mechanic. Maybe it’s because A Story About Clones is too weird, too unpolished, too offbeat. Maybe the description isn’t good. Or they simply don’t know about it while Urban Bird Flip 3D got some attention as an entry to the Flappy Jam.


3 – Browser Version – Gamejolt vs. Kongregate

I also released a browser version of A Story About Clones. I put it on Gamejolt and also on Kongregate. What I find interesting when comparing the receptions of my game from both sites is that they seem to have completely different audiences.

Gamejolt:
Plays: 107
Overall Rating: 4.5/5 (8 ratings)

Kongregate:
Plays: 25
Overall Rating: 1.86/5 (N/A)

That are not enough plays to draw a conclusion from but I think that Gamejolt is the better place for indie developers to find an audience that is interested in weird and experimental games.


4 – Amazon’s Apps  – Developer Select

A Story About Clones qualified for Amazon’s Developer Select program.

In order to get the game qualified it has to meet certain requirements like GameCircle integration, device compatibility and HD optimization.

The Developer Select Benefits:

  • 500k free mobile ad impressions
  • Premium Amazon Appstore placement
  • Coins rewards for customers who download your app
  • Credit towards AWS services

500k ad impressions. Sounds like a good thing, right?! Premium placement! I want that! People will see my game and they will buy it!

Amazon started the campaign for my game on January 1st and it will run the whole month. To get some people to buy it I set up a second campaign for the same time frame. A price drop from $1.92 to $0.99. I named it Urban Price Drop Deluxe 🙂

Now its January 13, and I still sold only one copy.

500k impressions… What kind of impression?
Is this is an impression?

 ____   ____   ____   ____   ____   ____   ____  
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|____| |____| |____| |____| |____| |____| |____| 
 ____   ____   ____   ____   ____   ____   ____  
|    | |    | |    | |    | |    | |    | |    | 
|____| |____| |____| |____| |____| |____| |____| 
 ____   ____   ____   ____   ____   ____   ____  
|    | |    | |    | |    | |    | |    | |    | 
|____| |____| |____| |____| |____| |____| |____| 
 ____   ____   ____   ____   ____   ____   ____  
|    | |    | |    | |    | |    | |    | |    | 
|____| |____| |____| |____| |____| |____| |____| 
 ____   ____   ____   ____   ____   ____   ____  
|    | |    | |    | |    | |    | |    | |    | 
|____| |____| |____| |____| |____| |____| |____| 
 ____   ____   ____   ____   ____   ____   ____  
|    | |    | |    | |    | | my | |    | |    | 
|____| |____| |____| |____| |game| |____| |____| 
 ____   ____   ____   ____   ____   ____   ____  
|    | |    | |    | |    | |    | |    | |    | 
|____| |____| |____| |____| |____| |____| |____| 

Developer Select Campaign metrics:
(January 1st – January 13th)

  • 240,419 Total Impressions
  • 1,433 Total Clicks
  • 0.596% Click-through Rate

5 – RevMob vs. Chartboost

With my first Android game (Urban Bird Flip 3D) I tried out RevMob to make some revenue.
On October 22, I switched to Chartboost to see how that would change my revenue.

Revenue
Chartboost (10/14/2014 – now): $4.62
RevMob (02/22/2014 – 10/14/2014): $10.56

Most of the days Urban Bird Flip 3D makes no revenue with Chartboost but a few people installed the advertised apps and that converts to significantly more money than only an impression or a click on it. With RevMob I never had installs. I guess the ads Chartboost delivers to the users are more appealing to them. That’s why I’ll use Chartboost for my next game.


If you want to play A Story About Clones check out the game’s website.


Categorised in: Business, Games, mobile, Revenue


1 Comment

  • Hi, congratulations on your game, its the kind of games i like and the kind of games i’d like to do, BUT the thing is people and the market doesnt behave like that, theres something called CORE LOOP (the thing that makes people come over again and again to the game) and that loop has to be for the short, middle and long time, the first 5 minutes o fthe game should be fantastic! if not, people will get rid of it (look at crossy road ie.) I’m a game designer and i don’t really like the way it is, but what can we do, also as a personal comment i would say the colors are very dim, something brightier would appeal more.
    I’d recommend looking at these: http://www.butterscotch-shenanigans.com/p/talks.html
    Nevertheless I hope your next game is great, and congrats on finishing a story about clones!

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